The concept is called Life is Adventure. Created by Marek Farkas with photographer Miro Minarovich. Project for Hill's Pet Nutrition. via
The images come courtesy of Gil Koplovitz, a marine biologist who found himself working underwater in the vicinity of the empty, subaquatic strip joint in Eilat, Israel. He explained the mystery behind the curious establishment in an email to The Huffington Post, revealing that it used to be an underwater restaurant before it re-opened as one of the most bizarre strip clubs we've ever heard of.
"The entrance [to the strip joint] is above water," Koplovitz said. "People just crossed a 230-foot bridge and went down a flight of stairs. No need to get wet." via HuffPost
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