Aaron Jackson, one of the founders of Planting Peace, a multi-pronged charity that has in the past concentrated on rainforest conservation, opening orphanages and deworming programs, bought a house that sits directly across from the church's compound six months ago. On Tuesday, March 19, he and a team of volunteers are painting it to match the gay pride flag.

The project -- which the nonprofit is calling the "Equality House" -- is the first in a new campaign Planting Peace plans to wage against the group. Westboro is known for its intimidating tactics of protesting (or threatening to protest) what they refer to as America's pro-gay, anti-God agenda, in close proximity to pride parades, soldier funerals and other events like the Sandy Hook memorial services.